Technology, in its purest sense, is about achieving more with less. This drive for efficiency has defined human progress throughout history. Periodically, we experience waves of technological breakthroughs that reshape the world. Thousands of years ago, it was fire. A century ago, it was engines. A few decades ago, it was computers. Today, the most significant technological advancement is arguably computing and, more specifically, its accessibility via the internet. With more people gaining access to computing power, problem-solving capabilities have expanded exponentially, leading to transformative changes across major industries.

Historically, building software has been a complex and resource-intensive endeavour. The advent of cloud computing, just two decades ago, alleviated some of these challenges by removing the need to manage hardware. However, software development remained costly. Yet today, it is dramatically easier and more affordable to create software than ever before. Modern tools and frameworks allow developers to build applications in a fraction of the time and effort previously required. Pre-built APIs and AI further streamline the process, enabling developers to focus on innovation rather than reinventing fundamental components.

Given the historically high costs associated with software development, most technological advancements have been concentrated in major industries. However, as these costs continue to decline, it becomes increasingly viable to develop software for niche problems and specialized markets. Problems that were once deemed too small or economically unfeasible to address with software are now within reach. Moreover, it is now possible for small teams to build and maintain software solutions with unprecedented ease.

This shift unlocks a new market that previously did not exist. We can now create products for problems that were once considered impractical to solve due to cost and complexity barriers. By doing so, we unlock new levels of economic productivity, enabling efficiency in ways that were previously unimaginable. This is the core thesis behind tinypixel: to identify specific problems and build software solutions for niche markets.