Technology, in it’s purest sense, is doing more with less. This is what we’ve done for as long as we’ve existed and what makes us humans. Every once in a while, we go through waves of technological advancements. Thousands of years ago, it was fire. A hundred years ago, it was engines. And, a few decades ago, it was computers. The biggest advancement of this century is arguably computing, and particularly it’s access via the internet. This means more people increasingly have access to more computing to solve various problems. Major industries have transformed over the past decade as a result.

Building software has been historically challenging. Cloud computing made it easier to build without worrying about the hardware, only about two decades ago. Yet the cost of developing software has been still relatively high. That said, it has become dramatically cheaper and easier to build software today than ever. The tools and frameworks available today allows one to build software in a fraction of time and effort. Using pre-built APIs saves developers from reinventing the wheel when building software. So what does this mean?

Given the high cost of building products and engineering software, we’ve mostly observed software infiltration in major industries. As the cost of building and maintaining software continues to decline, it becomes more and more economical to build software for niche problems – tiny niche markets. It makes much more sense to apply software to small problems where previously it did not. It’s also much easier for a small team to build and maintain software than it was even a few years ago.

This unlocks a market that previously did not exist. We can now build products for problems where it didn’t make sense before – just because it was way too expensive and challenging to do. This means we can unlock productivity in our economy in ways we couldn’t before. That is the core thesis behind the concept – tinypixel: to identify specific problems and build software for niche markets. It’s core mission is – to unlock pockets of economic productivity on a tiny level.